Morris Adjmi Morris Adjmi Architects

Theory Building

40 Gansevoort Street marks an end and a beginning. The new commercial building stands on the foundations of the last purpose-built market structure in the Gansevoort Market Historic District, and has the distinction of being the first structure scheduled for approval by the Landmarks Preservation Commission after the district earned its historic designation. The contemporary but contextual design set a precedent for development in the newly minted district. At street level, the metal-clad storefront weaves itself into the fabric of the surrounding structures with refined interpretation of the qualities that contribute to the character of the neighborhood, like the corrugated metal-and-glass canopy and oversized storefront windows reminiscent of old garage doors. Above, the floors are separated by a metal beam and divided into vertical bays by the prefabricated brick pilasters that culminate in a rounded corner column. 40 Gansevoort was inspired by the brick warehouses of the Meatpacking District as well as the rhythms and patterns of the townhouses encroaching from Greenwich Village. It doesn’t imitate these contextual elements, but integrates them using contemporary materials and methods.


Image Credit: David Sundberg, Matthew Williams

New York, New York
50,000 square feet
5 stories

Gansevoort Market Historic District

Share Project