The Standard is a new residential building in the burgeoning South Market District in downtown New Orleans, a formerly neglected area near the center of the city that has become a creative, transit-oriented, mixed-use development. Inspired by the neighborhood’s historic significance as a hub for industry and commerce, The Standard’s design reflects the rhythms and materials of old warehouses and former factory buildings.
The Standard’s three-story base and 15-story tower were designed in response to their location at the edge of the city’s business and arts districts. To bring more pedestrian traffic to the neighborhood, its base introduces 24,000 square feet of retail space with frontage on three streets, including Julia Street, the main thoroughfare of the city’s Arts District. These retail spaces are designed specifically to accommodate boutique retailers and galleries, thereby extending the lively gallery-lined promenade of Julia Street. Additionally, The Standard’s lobby doubles as its own art gallery and exhibition space. At the top of this base, a private 30,000-square-foot roof deck, shaded by native trees, features a large saltwater pool, cabanas and an outdoor kitchen.
The facade is distinctly contemporary, and an apt fit for the city’s skyline, but the novel shape of the metal cladding, along with the deeply set windows, creates a play of light and shadow that recalls the depth and complexity of the city’s historic facades. The simplicity of the exterior is balanced by the warmth and richness of its interiors, where a palette of stone, bronze and wood gives the lobby and common spaces a timeless charm. The Standard’s condominium units feature high ceilings, large windows and a focus on craft, with saw-cut oak floors, mosaic tiles and custom-designed walnut cabinetry milled by local craftsmen.
Image credits: Neil Alexander