The Standard is a new residential building in the burgeoning South Market District in New Orleans, a historically industrial neighborhood. From the outside, the building’s design reflects the rhythms and materials of nearby warehouses and former factories; inside, it offers a cool, contemporary, and creative respite from the city. At street level, the Standard anchors the city’s Arts District with 24,000 square feet of retail space designed to accommodate art galleries and boutique retailers, and a lobby that doubles as a public art gallery and exhibition space. A palette of stone, bronze, and wood give these spaces a timeless charm that continues into the apartments, where high ceilings, white oak floors, honed marble counters, and locally made custom walnut cabinetry weave together historical craftsmanship and contemporary luxury. But the greatest luxury is the building’s 30,000 square-foot roof deck, shaded by magnolia trees, that features a large saltwater pool, private cabanas, and an outdoor kitchen among other amenities.
Image credits: Neil Alexander