NoMad is one of the few neighborhoods in Manhattan that doesn’t have a distinct identity or clear boundaries, in part due to its central location and eclectic architecture. Anchored by Madison Square Park, the area has been home to the elite families of the Gilded Age, the songwriters of Tin Pan Alley and the 1913 Armory Show that introduced Modern art to America. It has transitioned from an opulent residential neighborhood to a popular commercial district, then a bawdy entertainment district and then back to an upscale neighborhood. As a result, its blocks are sprinkled with churches, mansions, hotels and high-rises in a range of revival styles. Inspired by this rich history, 30 East 31st Street weaves together threads from Gothic Revival churches, Art Deco office buildings and transitional skyscrapers like Cass Gilbert’s New York Life Building.
The entrance to the 40-story residential tower is marked with an ornamental metal canopy and fluted terracotta piers that rise up eight floors. As the building steps back, the thin, ribbon-like piers continue up the facade, creating bays of brass-colored, metal-framed windows, before interlacing to form an elegant lattice crown whose pointed arches recall Gothic windows and Art Deco details. This Gothic-inspired motif recurs throughout the building in door and window frames, light fixtures and other details. Inside, the open-plan units feature natural stone surfaces, wide-plank oak floors, walnut cabinetry and floor-to-ceiling, single-pane windows. The full-floor penthouse apartments are distinguished by triangular windows created by the interlacing piers—an effect reminiscent of the windows in the crown of the Chrysler Building—and one select duplex residence opens onto a large private terrace with views of upper Manhattan.