Morris Adjmi Architects

Wythe Hotel Sign

To convert this turn-of-the century cooperage into a 70-room boutique hotel, MA sensitively renovated the original brick-and-timber building and expanded the massing with an airy glass addition—designed as a counterpoint to the original structure. To announce the arrival of the new hotel, MA provided design services to develop the Wythe’s iconic HOTEL sign. The monumental 50 foot-tall marquee is fronted by bold four-stroke red neon and was an early icon of the creatively re-developed Williamsburg neighborhood.


Image Credits: Jimi Billingsley, Alex Tomlinson

Brooklyn, New York